Social Media Marketing Training in Irinjalakuda

Begin Your Career in Social Media Marketing and Get Certified

JES Training Institute is the leading and most prolific ​SMM Training Institute in Irinjalakuda​ that provides the affordable in-person Social Media Training Course and guidance by Marketing Experts & Instructors.

We guide people from every background to change their lives via our career-oriented short term courses in Irinjalakuda. Our weekend and offline course primarily focus on college students and full/part-time employees.

Training on Social Media Marketing takes you through a lot of case studies and live projects which sharpens your social media marketing skills.

We aim to shape passionate students with immersive training to meet industry needs and build a strong foundation in Social Media Marketing (SMM) by revealing students with various projects. Also, your skillset can qualify you for positions such as:

• • • Social Media Marketing Manager
    • Digital/Social Media Coordinator
    • Digital Marketing Assistant
    • Communications Assistant
    • Digital Manager

Session 1: Introduction to Social Media

• What is Social Media
• SMM Vs SMO
• Benefits of using SMM
• Social Media Statistics
• Why use Social Media Marketing
• Social Media Strategy
• Impact of Social Media on SEO Facebook Marketing

Session 2: Facebook account setup

• Facebook account setup
• Personal account properties
• Facebook business page setup
 Types of Business pages
• Facebook marketing strategy
• Competition analysis
• Cover photo designing
• Increase the Likes to page
• Page management options
• Types of Posts and Statistics
• Dimensions in Posts
• Creating a post strategy
• Examples of Creative Posts
• User engagement metrics
• Facebook Insights
• Facebook Groups
• Facebook Apps creation
• Integration FB in Site Facebook Advertising

Session 3: What is Facebook Advertising

• Types of Promotions
• Audience Targeting
• Advanced Audience Targeting
• Bidding Strategies
• Ad Formats
• Ad Dimensions and Rules
• Remarketing Strategy

Session 4: YouTube Marketing

• What is Video Marketing
• What is Video Marketing
• Statistics of Video Marketing
• Creating Channel in YouTube
• Customizing the YouTube Channel
• Create video marketing strategy
• Viral video examples
• Upload the first video
• How to optimize the video
• Custom settings in videos
• YouTube Engagement Metrics
• Increasing Subscribers
• Annotations and Cards
• How to use Playlists
• Understanding copyrights and spam
• YouTube Studio
• YouTube Analytics Google+ Marketing

Session 5: LinkedIn Marketing

• What is LinkedIn?
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Recommendations in LinkedIn
• Creating new connections
• LinkedIn Groups
• Finding Jobs in LinkedIn
• Creating company page
• Customization of page
• Posting in LinkedIn Page
• Advertising in LinkedIn

Session 6: Instagram Marketing

• What is Instagram
• Instagram statistics
• How Brands use Instagram
• Creating Instagram Account
• Tour of Instagram App
• Content strategy and Tips
• Picture Dimensions
• Filters in Instagram
• Using Hashtags
• Popular Brands on Instagram
• Advertising options in Instagram

Session 7: Pinterest Marketing

• What is Pinterest?
• How brands use Pinterest
• Creating a Pinterest Account
• Customizing the Profile
• Pinterest Strategy
• Boards in Pinterest
• Pins and Links
• Generating Engagements
• Using Info Graphics
• Integrating Pinterest in Site
• Engagement Metrics for Pins
• Pinterest Analytics

Experience and Inspiring Trainers :

Our trainers bring their years of industry experience during the course. They are expert and passionate about delivering inspiring training as they know training inside out. They will advise you on all the options to make sure you get the best possible result.

Real-time Practice and Projects :

Our ​Social Media Training Course​ is comprehensive and practical. We work on industry related projects.If you have a project or an idea then you can share with our trainer after completion of course and our trainers will help you to work on your own Project which helps you to become more confident and satisfied.

Prerequisites​ for Social Media Marketing course :

You should have basic computing knowledge.

Certificate :

After completing this training you will receive a course completion certificate in Social Media Training Course​ so you can get recognition for your new skills.

Related Links : 

• How to become a master in Digital Marketing
• How to become a master in SEO – Search Engine Optimization 
• How to become a master in SMO – Social Media Optimization
• How to become a master in SEM – Search Engine Marketing