Requirements
- Any Graduation.
Target audiences
- Fresh Graduate, IT Professionals, Business Owners
Digital Marketing Course & Certification Online | Offline at JES Training Institute in Thrissur, Irinjalakuda, & Chalakudy.
Whether you are a student or a working professional, make your brand more visible with the help of our Digital Marketing Course at JES Training Institute in Thrissur, Irinjalakuda, & Chalakudy. Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital marketing.
The Digital Marketing Course at JES Training Institute in Thrissur, Irinjalakuda, & Chalakudy Course will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.
COURSE OBJECTIVE:
- Upon completion of the digital marketing course you will be able to:
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives.
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
- Below are the Modules which will be covered in the Digital Marketing Course
Course Summary:
- Digital Marketing Overview
- Website Planning & Creation
- Search Engine Optimization
- Google Ads
- Bing Ads
- YouTube Marketing
- Email Marketing
- Social Media Optimisation
- Facebook Ads
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Google Analytics
- Google Search Console
- Google My Business
- Affiliate Marketing
- Basic of Designing
Certificate:
- Google Analytics Certificate
- JES Training Course Completion Certificate
Detailed Corse Module:
- Basics of Digital Marketing
- Introduction to Digital Marketing
- Modules of Digital Marketing
- Benefits of Digital Marketing
- Domains & Hosting
- Purchasing Domain
Search Engine Optimisation
- ON Page SEO
- Website Source Code
- Checking Character Length
- Keyword Setup
- Meta Title, Description & Meta Tags
- Sitemaps
- Website Speed Check Up
- Error Checking
- OFF Page SEO
- What is Off page SEO?
- Building Backlinks
- Directory Submission Links
- Build Image Links
- Building Q & A links
- Local Search
- Local Search Optimisation
- Google My Business
- Location Submission
- Website Planning and Creation
- WordPress Installation and Setup
- Website Theme Installation
- Plugins Installation
- Creating Pages, Menu etc
- Meta Title, Description & Meta Tags
- Importance of Keywords
- Keyword Research
- H1, H2, H3 Tags
- Plagiarism Checking
- SEO Optimisation for Content
- Web Analytics
- Google Analytics Introduction
- Report Analyzing
- Views and Filters
- Creating Goals
- Google Analytics Report
Search Engine Marketing
- Google Ads
- Overview of Google Ads
- The Importance of Ad Relevance
- Relevant Landing Pages
- Ads Account Structure
- Keyword Strategy & Tools
- Keyword Research
- Setting Up a Profitable Ad Campaign
Step 1 Creating An Account
Step 2 Creating Your First Campaign
Step 3 Creating Your AdGroup
Step 4 Creating your First Ad
Step 5 Creating your First Keyword list
Step 6 Providing Billing Details
Step 7 Getting Familiar with Ads Account
Step 8 Going Mobile with Ads
- Increase your CTR with Ad Extensions
- Google Ads Campaign Checklist
SOCIAL MEDIA OPTIMISATION (SMO)
- Branding of your Business
- Tools we can use for Graphics
- Important Social Media Platforms
- Facebook Optimisation
- Instagram Business Profile
- LinkedIn Page Optimisation
- Twitter Account
SOCIAL MEDIA MARKETING (SMM)
- Facebook Session
- Facebook Page Introduction
- Facebook Ads Manager
- Facebook Business Manager
- Social Media Marketing Tools
- Facebook Ads
- Facebook Ads Policies
- Introduction to Boost Ads
- Introduction to Ad Account
- Facebook Ads Advanced
- Campaign Creation Inside Ads Manager
- Reach and Brand Awareness Ads
- Website Traffic and Page link Ads
- Lead Generation and Video Ads
- Facebook Pixels
- Facebook Remarketing
- Facebook Custom Audience
- Facebook Lookalike Audience
Instagram Ads
- Introduction to Boost Ads
- Campaign Creation Inside Ads Manager
- Reach and Brand Awareness Ads
- Website Traffic and Page Like Ads
- Lead Generation and Video Ads
- Custom Audience
- Lookalike Audience
LinkedIn Marketing
- Introduction to LinkedIn Pages
- Types of LinkedIn Ads
- Creating of LinkedIn Campaigns
- Reach and Video Ads
Twitter Marketing
- Introduction to Twitter Account
- Types of Twitter Ads
- Creating Twitter Ads
- Tweet Engagement and Video Ads
- Awareness and Website Traffic Ads
- Followers and App Install Ads
Email Marketing
- Introduction to Email Marketing
- Email Marketing Tools
- Mail Chimp Tutorial
- Email Marketing Automation
YouTube
- YouTube Brand Channel Creation
- YouTube Channel Setup
- YouTube Monetization
Google Ad Sense
- How to upload YouTube Videos
- Tittle, Description and Tag
- Cards and End Screens
- Thumbnails
Affiliate Marketing
- Introduction to Affiliate Marketing
- Affiliate Account Creation in Amazon
- Affiliate Link Marketing
- Affiliate Link Via Display Ads
- Affiliate Through Mobiles
- Affiliate Through INRDeals
Organizing Your Account
- Campaign Budget
- Ad Targeting & Extensions
- Mobile Marketing
- Setting up Google AMP
- Facebook Instant Articles
- WhatsApp Marketing
